And its also not that simple to weed out bad actors when normally the government sites that should rank are probably hopeless and the senior civil servants in charge knowledge of the web is “in need of some improvement”
Google and Bing could turn up the YMYL (“your money or your life” ) knob but they would also need to employ higher paid local people to vet these sorts of ads.
Stricter KYC (Know Your Customer) could be required to run online adverts is another solution.
Pre covid I got pitched a grade 7/6 (v senior O-6 /GS15 ) job for the DWP to sort out the technical seo side. Looking at these scam sites in search would have been a priority had that gone anywhere – maybe set up some meetings with Matt Cutts and discuss a joint us / uk approach.
Maybe I should follow that job up.