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You post on your website, somebody notices, 'spreaders' race to get faulty quick copy out (better fast than right), gives the conspiracy theorists a headstart as people start looking for more detail.

Or you issue an embargoed release, allowing responsible 'spreaders' to get their ducks in a row, and then cometh the hour, cometh the copy-edited verbose well referenced pieces.

The latter is far better than the former.

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This model gives government the power of choosing who is and is not a “trusted source” and depends on a relationship where those sources report uncritically about the information they are being given. It is also prioritizing which (for-profit) business gets favorable access.

From a practicality perspective it makes sense. From a propaganda perspective it’s chilling.

There is really nothing chilling about national media outlets getting a PR a few hours before the PR is made public. Promise.

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