However I see it inherently flawed like the other idea websites:
1. Visitors tend to be idea people only and not really potential customers.
2. There is no clear promotion plan either except for 'build it and they'll come'. Ideas people see very little benefit because there's no user base, there's no user base because there's little benefit (chicken and egg problem).
3. All ideas are given weight equally. If I propose a flying car, that's great, everyone wants it but no one will want to take on such a risky idea. More: http://rationalwiki.org/wiki/Balance_fallacy
Look at Kickstarter; they have their users advertising projects and acting on them after the site got some momentum.
Needs improvement and change of current priorities.