How about you start with this: http://news.ycombinator.com/item?id=2714304

I think it's the same concept. But you are definitely in a much better position because you can produce the product? Find a good adviser and deal with the non-technical co-founder once you have the MVP. I think it serves you better if you do your own marketing (blog, socialnetwork and other unobtrusive marketing). I'm doing that right now and I think I feel very good about it. I guess the question is: do you need one right NOW?