"100% Swiss Made"
"Threema is a true Swiss company hosting its own servers in Switzerland."
After Omnisec AG and Crypto AG, how is anyone falling for that cliché again...
At this point it’s just silly to brand your security product as Swiss made in hopes of looking more legit. In a sense I see it negative, just like some companies brand their products with buzzwords such as AI and blockchain for no good reason other then to look cool. Makes me suspicious.
And for the international market, probably "swiss" is mostly to be understood as "not american/russian/chinese"
This shouldn't matter since you can't check what they are running anyways.
> 2. https://en.wikipedia.org/wiki/Underhanded_C_Contest
This is true for any software. What is the point here?
Therefore the decision to choose a particular "secure" software relies 50% on sound cryptographic practices, and 50% on reputation. Yes, reputation.
Just like I wouldn't use a NSA "secure random" algorithm [1], or a product that advertises 32768 bit key encryption, I wouldn't use a product that advertises "100% pure Swiss security" on its home page. It's a negative reputation signal.
Their messaging seems to revolve much more around an anti Silicon Valley proposition where you could substitute Swiss for European.
Is Switzerland actually known to screw these kinds of things up more than other countries?
> Threema, die «Antithese des Silicon Valley-Modells»
https://www.srf.ch/news/wirtschaft/whatsapp-alternative-thre...