We don't know the price point of the BTC they bought at the time but it is likely to be somewhere around $30,000 - $40,000 and then they announced it to cause a run up close to $60,000 and then sold some of it for a >$101m profit.
Now they somehow 'stop accepting Bitcoin' causing BTC to go down 12%.
These same institutions are NOT interested in hodling. They are here to make money off of their BTC investment with only risking a small amount and cashing out 10% of it, while the retail investor hodls for their life savings at all time highs again.