Apple is in a unique position of being able to force a new architecture on its customers, without losing them. They have done it twice. They even aren't exactly compatible with normal ARM, due to a special agreement with ARM Holdings.
Intel had I960, quite cool and successful, and could not capitalize on it in the long term for low-power devices. Intel bought rights to ARM, and could not capitalize on it in the long term either, even though ARM was well-suited for battery-powered devices, and sold it!
Intel used to be the king of data centres, using an architecture from 1980s, extended and pimped up to the brim — but still beholden by backwards compatibility. And a king it still is. But this pillar seems to shake more and more.
I don't think this is a result of poor engineering. It was, to my mind, a set of business bets, which worked well, until they didn't any more.