Many years ago a big tech company opened a new office in my city and started recruiting developers at my university. They wanted to be fair and treat both sexes equally so they decided on male/female parity (at least 30% women). But on my year (computer science) there were just 3 gals vs 30 guys, but there were groups with even worse ratio. So the company hired all female students they could and then started looking outside. Even hired some girls from biology (qualifications weren't that important) because they had to fill in female positions, so then they could give offers to male programmers. Felt pretty bad, this was certainly one of such programs you mentioned