Yeah. Having the apps and "normal" accounts together made my life so much harder, especially because multiple sign-in isn't available on mobile devices.
I had to download another webbrowser to read my company email (google apps) because my main Safari is logged into my original gmail account (because that's where reader is logged into and it's what I will use once the eventual Google+ invite arrives).
If someone at Google is reading this: Please, please, please implement multiple sign-in for mobile browsers. As it stands now, the (excellent) webapps for calendar and mail are next to useless for me (and I'd guess a lot of other people)