Money rules software no less than any other industry. Sometimes I think the hubris of software is meritocracy and efficacy rules software. Sure... Software is prone to the tower of Babel, not invented here, tribalism, and greed that permeates all human endeavors. There are islands of productivty just like any other capitalist domain. Software is not special in its place in human endeavors but its practioners like to think they are beyond the mundane aspects of our nature. At times it is cute, but mostly just droll.