If the captive audience walks elsewhere the messengers dies (see Yahoo Messenger, MSN, AOL, the 250 different ones Google had at some point or other...)
> Messengers are a commodity product in terms of functionality.
They also where when whats app was a paid service. Yet the complaint against signal, etc. is that they are unusable because they are not nearly as full featured, hard to use and that people would rather continue to use WhatsApp for the network effect alone.
It just seems silly that people won't pay something as low as $5 - $10 per year for a service they use daily, while paying for multiple streaming services, cable TV or cell phone plans where they mostly use the data.
Sure $10 doesn't represent the same value across the world, but I don't see an issue in letting the western world pay more. US users is already worth more to Facebook than someone in Africa.