As Poincaré said a while ago:
The scientist does not study nature because it is useful; he studies it because he delights in it, and he delights in it because it is beautiful. If nature were not beautiful, it would not be worth knowing, and if nature were not worth knowing, life would not be worth living.
On a separate note, Arabidopsis isn't that pretty yet it has been The Model System in plant science for years..