Can Turntable.fm Survive Its Popularity?
wired.com
wired.com
Man, was I surprised. It's everything I despise. It's hip. It's about music. It's about popularity. It's social. It's cute. It's flash-based. And yet, damn it, I am having so much fun with it. Even in rooms built around specific web communities that therefore cause music to run anywhere from techno to hip-hop, to 80s music, to Smell Yo Dick to . . . yes . . . tracks from Steve Martin's banjo performances.
I've participated in multi-hour long "songs with a space theme" mixes. I've participated in 90s night. I've participated in bouts of idiocy where we just try to drive a room full of people (and ourselves) nuts playing the most obnoxious songs.
And it's just a damn good time. The best part is that even if someone plays something I don't care for, at least I know it's something a human being who likes the song chose as opposed to the automation of every radio station on earth.
Over time, I hope they improve how you build your playlist. Maybe given you the option to have multiple lists and a better way to search and organize them. Maybe improve the chat function. Make the interface better (it's just so tiny and limited, right now). Maybe move to HTML5 or something other than Flash. Add some hotkeys, instead of mouse-only.
Over time, there will be just a handful of very targeted rooms and then lots of tiny rooms build around communities that have less musical coherence. I think it's bound to get better over time. If not, the next person to come along will surely improve upon it. Either way, it's clever and it's kind of hard to imagine nobody did this before now.
Oh . . . and I'm sure they'll be bought by Facebook, anyway. Great way to keep eyeballs on your controlled content.
Unless Myspace has changed a lot - I have no idea because it's always been a huge pain to use, and I haven't been back in months.
And then they figured out a clever new/old way for music to be social in a very natural, obvious, useful way.
I think it will be a hit.
However, I was logged in last night at 11pm CT. There was plenty to listen to, plenty of rooms to hang out in, but if you counted up the number of users in each room and summed them, it was clear that not that many people were actually online listening. I wonder if that indicates the app is not that sticky.
Anyway, there's no way this service will survive, it's too fun and useful for the RIAA
It looks like they have killed everything but USA access.
It's really fun but not working 99% of the time. Right idea, poor implementation. Guess the "social listening" sector is still wide open.
The only things that bother me about Turntable is the avatar approach is childish and the beep every time someone posts a comment screws up the flow of the song.