Regarding your final point, I agree. I plan on marketing to a specific segment (at least at one time.) At this point I've just been asking different business owners for feedback. The product is a turn-key (no config, no maintenance) customer relationship product with measurable marketing metrics. I'll have a demo available in a week.

Restaurants are actually my ideal customers, and were my original use case, but I have the impression that they are a difficult sell so I'm keeping my eyes open.

I'm really trying to imagine my way through the sales process now to help inform the product design.