One thing that I haven’t really seen mentioned is that the barrier for entry is high in a lot of video game development. Meaning, I can’t really take 3 of my friends and make the next GTA in my garage. Those type of games need developers, but also artists, writers, actors, etc.
They’re expensive, risky operations of which development is only a part of.
This is probably why it makes the most sense to treat developers as a commodity in the industry. The level at which the consumer interacts with the developer isn’t as high as say, a website.