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Thanks for answering the most obvious question anyone would have about this phenomenon that was inexplicably totally missing from the article itself.

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> The name is a play on the 80’s Italian design and architecture group Memphis, which positioned itself as a garish and child-like rejection of functionalist styles.

From the article.

It isn’t; they mention it.

Though, fairly buried after using the term constantly throughout the beginning of the piece!

Didn't find it myself so I came back to HN and saw GP comment. Then cmd+f for "italian" to find it in the article.

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