https://www.theguardian.com/books/2019/jun/13/pepe-the-frog-...
https://www.theguardian.com/books/2019/jun/13/pepe-the-frog-...
That same sentence also says "is not considered a right-wing symbol in China", which agrees with you.
"It's a right-wing symbol" and "it's not universally a right-wing symbol" can be simultaneously true... but as with "the swastika is actually a symbol of peace!", being technically correct isn't a substitute for using good sense.
They can be authoritative in their intents and try to seize back their creation, as fruitless as this will be (and the author very likely is aware of) I think that's pretty sensible of them rather than throwing your hands up in the air and let the chaos machine of internet meme culture take over everything it touches.
Most people don't call GIFs 'jiffs' just because the creator made-it-so?
Like sigma letter is used mostly by statisticians, but the sigma is not a symbol of statistics.
Anyway, I'm not commenting on where I think reality lands, just on your comment.
So swastika is a nazi symbol, but pepe is not.
Or another example: Star of David is often used by ZOG conspiracy theorists, but it does not make Star of David ZOG symbol.