Ha! Finally my day job.
If you're using off the shelf plastics as your reaction vessel (which most of these do), then you're immediately stuck with these large thermal mass systems.
A few reasons why many of these machines stay away from microfluidics:
PCR reactions are notoriously susceptible to cross-contamination, so microfluidics wells would either need to be thoroughly cleaned (a pain), or just single use (this is what we do with most plastics... - which would be expensive).
How do you get your stuff into the well! Current scale plastics had amendable to human operators (infinitely flexible, minimal capital cost, easy to replace). The equipment you need (basically a good pipette and tips) is relatively cheap and well understood. To do this at the microfluidics scale would be much more expensive (and see the same cleaning concern from above).
What are you doing with your PCR result? Assuming that you're just going with florescent probes, having the giant macro-scale lump of liquid gives you both a physically very large target, and a relatively brighter target to look for. This can certainly be overcome, but is more engineering work.
If you were using PCR as an upstream process (dunno how common this is now anymore), then you need to generate enough volume to be useful in your downstream process... and if your downstream process is human scale, then you're PCR reaction needs to be as well.
Oh, and finally the actual PCR bio-chemical reactions take a finite amount of time to work, so you can't really temperature cycle by the kilohertz. Probably the fastest you can take it is... dunno, 10 seconds per cycle? The literature is a little weird here.