> Simple opened to customers in 2012 and was supposed to offer a digital-first approach to banking. In fewer words, it was supposed to be “a bank that doesn’t suck,” to quote one of its co-founders. The service had a website and app that broke down your spending and made it easy to categorize payments, send money, and set savings goals. It was purchased by BBVA in 2014.
Assuming that the user experience of Simple was a key selling point... does anyone know whether the BBVA user experience is now comparable? (Once the internal account conversion problems are fixed.)