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Are you saying that the next step will be the best version of individual car ownership?

I sure hope so. I think car culture is bad art.

But to defend the analogy, iPod Video was iPod gen 5. Apple did two more generations on that format with the minimum additional feature set.

That might take a while. And there will be many a Zune sold in the meantime.

Can you elaborate a bit? I am quite familiar with the various iPods but quite unfamiliar with cars.

There are a lot of car enthusiasts here who can explain what makes new cars cool. You'll have to make your own comparison to iPod features from 2005.