You claim:
> An authenticator that has public, verifiable proof to their claim of expertise will be assigned to your order.
Can you please share some of that public, verifiable proof?
You are averaging $28 per order and you say you have a 'team' of experts to help you do authentication. Is an expert's time really worth so little that this price point is profitable? Or is authentication really that trivial to do?
You only track revenue and net revenue and not profit. You are getting around $200k in revenue per year. It would be very enlightening to know the costs of the team of experts and now much of that revenue is profit.
You seem to be running something like 6 other lines of businesses at the same time:
- Layered Ink, a new way to do digital writing.
- Price Unlock, a SaaS pricing tool.
- Synergy, something that helps with decision making.
- Dear Mom/Investor, writing up progress/financial number of your businesses for subscribers.
- LegitCheck Price Comparison, a tool to find the lowest prices
- LegitCheck Organizer, a reselling tool (without those unnecessary fees)
To do that many things well would be extraordinary.
Doing some brief investigation into your competitors, this industry seems to be full of companies putting forth an image that they are a large and respected team with real expertise, while further digging suggests they are one person writing their opinions of questionable value and calling them certificates of authenticity. Why should your users trust that you aren't another one of those companies?
You claim expertise in 91 brands. In order to truly be able to authenticate those, it seems like it would require a good amount of expertise and time. You claim:
> Real expertise, not self-claimed.
> Find out the truth about your item and either start wearing it proudly or we’ll help you get your money back. > Our expertise is backed by the 1,000,000+ words we've written on this subject.
but with all due respect, writing lots of blog posts is not a basis for 'real expertise' rather than 'self-claimed'. You could be an expert in authenticity for 91 brands (I have no idea), or you could be a rando on the internet regurgitating (mis)information found on the internet. Being good at something and getting noticed for talking about something a lot are different skill sets. Why should your users believe you have real expertise in all 91 of those brands?