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“Brass” in this context means “leadership.” See: https://idioms.thefreedictionary.com/top+brass

Not a new product. I was inclined for a moment to think it was ("We will now introduce the all-new Apple Brass!")

It is not a snapshot of then when the issue happened, but I would equate it to https://www.apple.com/leadership/

"Brass" is synonymous with "leadership" in this context, it has a bit of a military connotation, but can be used elsewhere as well.

TIL. Have never heard of this before.

It comes from the brass buttons on some officers’ uniforms

It's an Americanism referring to their "top brass" which for whatever reason means their military leadership. Read as "Apple leadership".

unspecified people in charge at Apple