I do believe in moats, and I'm trying my best to see what moats I can build on top of what we have to 'protect' the business
Super cool! Thanks for sharing this though.
In the beginning, in those first 10 guides I mention in the article, I just curated all the splintered bits of info* from the internet into one mega-guide, and added what I found after analysing fakes
* bits of info from as little as a forum thread comment, lost on page 48, to a full-blown attmept at a guide that, to me, wasn't exhaustive enough
In time, it refined to partly what I did in the beginning, and partly our own research which got better with exercise
Package all that info in a free, properly formatted guide (with some imperfect English, I admit, as we're not natives), and that gives us the traffic figures I screenshot'd
See one of their guides: https://legitcheck.app/guides/fear-of-god/fake-vs-real-nike-...
I was just about to drop FB, but the groups are handy.
1) Becoming the world's leading expert on a topic
2) Share and spread that knowledge, until you have publicly cemented your place as an expert
3) Start charging for services that require usage of your expertise
A pretty fair model if you ask me! I think generally we move more towards that model as the internet progresses
To me, before starting this, it looked like all the ones who made a noticable bump did it this way. It's why we hate Instagram gurus, I'd say
I wouldn't know where to even start... what happens when you get a request for an item that you've never seen before?
Just refund and try to make up for the discomfort (money's blocked for the customer for a few days) by offering a voucher — we tell them "we still owe them a perfect experience"
> could you write a post on how exactly you became so knowledgeable in telling fakes from authentic items?
Sure! Copying below from another answer
Honestly I just 'hamstered' all the material I could on the most popular items.
In the beginning, in those first 10 guides I mention in the article, I just curated all the splintered bits of info* from the internet into one mega-guide, and added what I found after analysing fakes
* bits of info from as little as a forum thread comment, lost on page 48, to a full-blown attmept at a guide that, to me, wasn't exhaustive enough
In time, it refined to partly what I did in the beginning, and partly our own research which got better with exercise
Package all that info in a free, properly formatted guide (with some imperfect English, I admit, as we're not natives), and that gives us the traffic figures I screenshot'd
Reading their guide, for example, on Rolex is painful:
https://legitcheck.app/guides/watches/rolex/genuine-vs-repli...