Tracking Apple requires app developers to ask for permission before they track you or your device across apps or websites they don’t own in order to target advertising to you, measure your actions due to advertising, or to share your information with data brokers. If you give your permission to be tracked, the app can allow information about you or your device collected through the app (for example, a user or device ID, your device's current advertising identifier, your name, email address, or other identifying data provided by you) to be combined with information about you or your device collected by third parties. The combined information can then be used by the app developer or third parties for purposes of targeted advertising or advertising measurement. The app developer may also choose to share the information with data brokers, which may result in the linking of publicly available and other information about you or your device. When you decline to give permission for the app to track you, the app is prevented from accessing your device's advertising identifier (previously controlled through the Limit Ad Tracking setting on your device). App developers are responsible for ensuring they comply with your choices. In some circumstances, the app developer is not required by Apple to ask for your permission. The app developer may combine information about you or your device for targeted advertising or advertising measurement purposes without your permission if the developer is doing so solely on your device and not sending the information off your device in a way that identifies you. In addition, the app developer may share information about you or your device with data brokers without your permission for fraud detection or prevention or security purposes. However, the data broker must be performing the fraud detection or prevention or security services only on behalf of the app developer, which means the data broker cannot use the information about you or your device for any other purposes. You can control whether apps can ask for permission to track you. If you don't want to be asked for your permission by each app that wants to track you, you can disable Allow Apps to Ask to Track. On iOS and iPadOS, go to Settings > Privacy > Tracking. On tvOS, go to Settings > General > Privacy > Tracking. When you disable Allow Apps to Ask to Track, any app that attempts to ask for your permission will be blocked from asking and automatically informed that you have requested not to be tracked. If you previously gave apps permission to track, you can tell those apps to stop tracking you at the same time you disable Allow Apps to Ask to Track. You can also control the tracking permission on a per-app basis. On iOS or iPadOS, go to Settings, tap an app, then tap to turn off Allow Tracking, or go to Settings > Privacy > Tracking and tap to turn on or off each app displayed in the list of apps that have requested permission to track you. On tvOS, go to Settings > General > Privacy > Tracking and select the app in the list below Tracking.