At least Google has aspirations of not being evil. Mark Zuckerberg only seems to aspire to eliminating privacy altogether.
I do find it amusing that the control of the web and computing by a handful of companies is now apparently ingrained in some people's heads as axiomatic, such that any apparent criticism of one oligarch is automatically a defense of the other.
FWIW: I dislike Facebook but I use it anyway because that's where everyone I know seems to be. If I could substitute it for another service that lets me more tightly control who sees what, then great.