My high school science classes taught the "an experiment was conducted..." passive style of lab report writing as mandatory for science writing. That, and the idea of long, clause ridden, sentences. It wasn't until 20 years later when I went into industry that I realized how bad "traditional" scientific writing is. Clear, short sentences. Active voice. No flowery or euphemistic language. All make things so much more readable. But I think many of us were raised to associate simple writing with simple ideas, and taught we had to write things that only smart peopl could understand. I'm happy to see science writing trying to be more readable.