It's great that Apple does this, but I think this should be mandated by law that tracking should be opt-in and for adult users only. I think people who decide to be tracked should also be compensated for their data.
Also why not a law for full transparency? You can have all your freedom you want just be transparent about all the tracking and information selling or sharing that is happening. Can't you convince the free loving americans that a simpler GDPR that only requires full transparency is "very capitalistic"?
I'd much prefer the Apple solution which allows for a company to be _rewarded_ for taking a voluntary stance (a positive one!) on tracking, instead of coercing every business to follow a government mandated rule on something as relatively minor as advertising.
What Apple is doing is also a recent thing, so before this fancy privacy labels the market had no solution.
Let me know all the downsides to a transparency law and for each downside specify who is affected by the transparency.