How about these examples? Amiga had customers, and was profitable, yet Amiga is no longer a force in the computing, nor is Commodore.
Both had more (arguably) capable operating systems than Windows (until at least Windows 95), yet, no sustaining power.
Look at the sustaining power of iOS and Android, despite other more capable competitors that tried to win market share (Windows Phone, WebOS, and I really wanted WebOS to win, mind you)
Its understanding how they managed that that you can work your back to 0, I think. There is value in that
Isnt that just survivorship bias?
There are millions of beautiful people out there trying to get rich and famous. The Kardashians have managed to do that very successfully, and consistently, for years. I don't think that's luck. That doesn't look like luck. I think they knew exactly what they were doing, had a good plan, and executed it perfectly. And a major component of that was understanding their market perfectly.