> I don't like ads but they are the most friction-free way to consume a wide variety of content.

That might be true in the beginning but long term ad's add a lot of friction and frustration e.g. having to wait X amount of seconds before getting access to the content.

I have been a YouTube Premium user since day one and I can't imagine not using it.

What I would love to see more is having a choice of having a free ad supported version and the option to upgrade and pay to remove those ads.