I'm not desperately searching for work-life balance, using the latest fad of a technical stack, remoting, unlimited vacation, having the best free snacks in the break room, etc.
Sure, at a superficial level, all that stuff sounds great. I'll make use of the in-office climbing wall sometimes. But if you lead with that pitch, you give me no confidence that your company will even be around that long, much less provide me with room to grow professionally and financially.
I want a company to sell me on its vision for success in the market that I would be participating in. I want my co-workers to be motivated by the success of the endeavor in which we're all involved. I want an ESOP that will be valuable for my retirement.
Why do I want to work with a bunch of people who are mainly there for the freebies?
Look at what just happened to Basecamp. They cultivated a workforce that was more concerned with airing political grievances than they were with the success of the company. The second the politics were shut down, a third of their employees walked out. Imagine you're a developer at that company, trying to ship some product or feature to meet some bonus metric - and the people you're depending upon to do their part quit their jobs because they absolutely must argue politics during their work day.