It still works. The problem is that when they used to delay titles, they came out as blockbusters. The death knell of Blizzard as a premier game maker was WoW. WoW became so amazingly profitable that Blizzard became "the WoW company." I remember being excited for Diablo 3 until I heard that they took away 8 player games so that D3 wouldn't compete with WoW. I never bought D3 and was completely unsurprised to find out no one liked it. No other game can survive in that company long term.