Further, one of their most cherished metrics is how much time people spend doing a certain activity. Instead of making those activities more fun and rewarding, they made them take longer to complete and with fewer rewards.
To top it all off, they are nearly completely deaf to their player's concerns, and instead focus on metrics instead of gameplay or fun activities.
People at Blizzard certainly have forgotten that games are supposed to be fun.
They try to cloak their declining userbase by saying they have the highest number of logins ever, but they quit reporting individual subscribers a long time ago. One of them is a completely worthless metric and the other keeps the lights on.
The last of the original WoW dev team quit Blizzard last year, and they are running with a crew that don't have the chops to make engaging games.