If you expect to get immediate value you are doing it wrong.

The point is to build relationships with a good school and get a pipeline of applicants that will eventually become great engineers.

I recall someone whining he couldn't find good junior engineers. I suggested he go to his local (pretty good) CS school. He then started to whine that they all were already interning at good companies and were transitioning to full time and there was no way for him to break-in!