I've worked for a guy like this once. He managed to ruin the best ideas and kill fledgling projects by insisting on adding the latest buzzword features into products, even if it made no sense at all. This was mainly so he could ejaculate embarrassing press releases about the newest nonsensical features, give talks about them and meet people entirely unrelated to our products or business. One such feature was "Twitter integration" on a locked down, behind-the-firewall corporate product, another was "GPS support" for a desktop application.
Whenever a team member got tired of all this and left, he would go through a routine of badmouthing them, claiming he had fired them because they were harming the company. Despite a fairly potent team behind him, the company regularly fell out with customers due to not being able to deliver on the nonsensical promises he had made.
After a while, despite his excellent bullshitting skills, the company had earned a reputation for not delivering on promises and the remaining staff had little to do other than hand over projects to whoever the enraged customer had appointed to take over. In the end all staff had left, the office relocated to a basement and his wife (the co-owner and voice of sanity that permitted the business to even keep going for this long - especially during his lengthy unexplained absences) had divorced him.
If you care more about fame and fortune than about making a good product, please don't start a tech company.