Ask HN: How do you decide your company name?
Please guide
Thanks
Please guide
Thanks
No matter how arbitrary a name sounds, it almost always has direct meaning for the company. Google was originally called 'Googol', which is a very large number (10 to the hundredth power) and was meant to convey how much information Google indexed. Twitter is perfect because it implies that the service is about short bursts of information (tweets) much like a bird chirping (would the name Chirpr sound as good? Naw). You also have to think about how the name sounds when it's spoken, and if people can easily remember how to spell it when they go to type it in the address bar of their browser.
Guy Kawasaki wrote a decent article about naming companies a few years ago which you can find here: http://blog.guykawasaki.com/2006/02/the_name_game.html#axzz1... . I can't agree with all of the points but there's some good stuff in there. Whatever you do, don't compromise on a great name. If you're embarrassed to tell people what your company is called, that's not a place you want to be in. Take the time to do it right and you'll reap the rewards tenfold down the road. Best of luck to you.
I love naming companies. Of course, I've done it a bunch of times, so it's a familiar process. For someone who is suddenly out of their comfort zone, I can understand the frustration. A few tips:
1. Before thinking of names, get meta. What's the company about, what would a "good" name connote, what are the ideas the name should express? Write down a narrative of all the awesome things the name should convey. If you're diligent in following this recommendation, all kinds of new ideas will emerge.
2. Say any potential names aloud. Do they roll off the tongue, or are they awkward tongue twisters?
3. Do your domain lookups via the command line, not some web site. It's been suggested that domain lookup sites snatch your queries and register them. True? I don't know; but you can't go wrong using Whois in your shell of choice.
The most important thing to me was the availability of domain names. I wanted a dot com, not a .ly .me .whatever else. My intended audience includes lots of people who aren't necessarily the best with computers, and that audience still thinks dot com is the only thing out there.
Now I'll tell you the story.
I knew I the product had to do with blogs, so I tried to brainstorm names that had blog in it. Obvious things like combining two words, e.g. blogcloud or blogstar, were all taken.
It suddenly occurred to me that I my product would help people "circumnavigate the blog-o-sphere" while I was out sailing with my dad. This made me think of bloggellan (from Magellan). This name had the unfortunate side effect of two g's next to each other. So I brainstormed a bunch of other explorers and settled on Blogumbus (for Columbus).
I'm not sure yet how good of a name it is, but it's at least tolerable.