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How is this different or better than normal donations? If anything, isn't it worse due to the NFT overhead?

It's "better" in the sense that they can piggyback on the hype train for all things cryptocurrency related.

Some crypto/NFT millionaire who would normally never donate might well well be coaxed into donating once they see that "NFT" or "blockchain" is attached to the prospect.

If you go from 5% to 10% overhead but collect 10 times as much because of the hype you still end up with more money.

Exactly, same goes for when you donate with the 1-1 matching. Your X amount is 2x now, and 10% of 2x is stil 1.5x more of just X.

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