Could be seen as ironic, but I frame it more in the light of being critical of something, yet also understanding the value it can bring.

I may be critical of industrial farming, large corporate environmental policies and/or Facebook, but I still might buy corn, own a Toyota and use Facebook to keep up with friends overseas.

I think it can be super hard to take an ideological position at the expense of functionality (obviously depends on how strongly you hold your views, and what the cost of forgoing engagement with that company/person is).