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Because doing this as an NFT is utterly nonsensical. The NFT is involved for absolutely no reason. The only results of involving an NFT are (1) legitimizing a ridiculous scam and (2) causing extra environmental damage alongside the donation.

Just donate the money, using a fraction of the carbon cost, and if you want to generate hype, do a match.

What a waste of time and energy.

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> Because doing this as an NFT is utterly nonsensical. The NFT is involved for absolutely no reason.

It's not nonsensical from the perspective of their mission if it increases the amount of money that they're able to raise.

> What a waste of time and energy.

They're emitting ~90 kilograms of CO2 to save 2000 lives, which is a good trade-off if they wouldn't have been able to raise that much through traditional channels.

They clearly did it to capitalize on the hype around NFTs and draw attention to the fund raising event. Given we're talking about it, that looks successful, not nonsensical. Welcome to the world of marketing.

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