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astura

>(which I never even heard of outside of online discussions).

Here's some ads from the 1980s advocating for two months salary -

https://ichef.bbci.co.uk/news/976/media/images/74843000/jpg/...

http://cdn.cavemancircus.com//wp-content/uploads/2020/08/dia...

https://yourdiamondteacher.com/wp-content/uploads/2018/03/De...

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I saw some ads for three recently.

Oh, they are being sneaky and getting into news too:

https://www.cnbc.com/2020/02/13/why-you-dont-need-to-spend-t....

I'm sure the jewelry businesses were peddling it, but I don't recall it ever being mentioned amongst people as if it were a cultural thing. Then again, maybe women talk about this kind of stuff, whereas men don't.

I have not once heard this being mentioned as a metric.

Most people I know don't really care at all (I'm 25 for reference), since they generally don't have the money to waste on such frivolous purchases.

Yeah it's probably a generational thing, I grew up pre-internet and that's the time I heard people talk about "X months salary." - pre-internet.

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