Elon Musk's six secrets to business success

bbc.com

2 pointssanmak2 comments

On the marketing side:

1. People believe what you tell them if it's exciting and would benefit them or confirm their worldview.

2. Make promises that are at least 1 year away because people don't remember what you promised last year.

3. Come from a wealthy family.

4. Claim to have worked a ton of low-end jobs in your auto-biography to be more likable.

5. Act like you can work 16 hours a day EFFECTIVELY on 4 hours of sleep, WHILE learning new things.