Even in the article you listed there were a number of offers all close to each other. ~8-10k is a 'reasonable price' for that ring.
Most jewelers I've interacted with are more than happy to buy your diamond for a bit under wholesale cost. They're also happy to make rings with old diamonds. They make money selling settings too.
One issue is the public. There are a number of people who don't want a "Used Ring". But, there are a large number of diamonds being sold that have been owned previously.