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"Fried ... began the meeting by apologizing for announcing the policy changes by a public blog post rather than first telling all employees"

The fact that no one internally was given a heads up about the post shows you how much respect the leadership team has for their employees.

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Top-down decrees aren't normally proceeded by "heads up", that would be counter-productive

They're often presented as part of an all hands meeting where you can take questions and address concerns though, not blasted to the public at the same time that internal employees have heard them.

I've been involved in relaying 'big news' more than a few times, and the most common way to address it is to inform people directly affected first (if applicable), then the company at large, then the public. You never do any of those steps simultaneously or out of order.

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