N=1 states that "value is based on unique, personalized experiences of consumers." That is, even companies serving 100 million consumers need to focus on individuals. R=G, meanwhile, argues that since no company can hope to satisfy the varied...
Ok I let it slide when they usurped "Whatever 2.0!" for their marketing fracas, but math-a-tizing it? Its just a step too far.
Reading one of these "business books" will make your head hurt. The memoirs of successful entrepreneurs are often interesting reads (e.g. "Losing My Virginity" by Richard Branson) but things like this are a paragraph of content extended to 200 pages with a $39.95 price tag.