It's not an education problem and while most comments I predict will consider that the main factor, I disagree and consider it a condescending take. We all learn about Louis Pasteur and successful eradications in the past. It's a cultural/philosophical problem. Right-leaning americans in general value a certain degree of autonomy over a guarantee of safety and if you coerce them "for their own good" they'll double down on whatever the opposite of what you're suggesting is. In the case of this pandemic, all of the mixed messaging regarding mask-wearing and other prevention measures poisoned the well in the first quarter of 2020, before the messaging became consistent by the summer. This turned a health debate into a struggle for rights: "We're all in this together" vs "99% let me take my chances". It's the same debate as 2A. For 2A absolutists, no statistic has come out that justifies giving up what's perceived as an inalienable right.