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Well when your large customer base leads you to a $5 billion writedown and a public confession that Google and Facebook are eating your lunch…

https://www.washingtonpost.com/technology/2018/12/12/verizon...

…color me skeptical that there’s a bright future there.

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They had good customer base initially. AOL has done so many acquisitions for like Adaptv(video advertising platform), Millenial Media(mobile advertising) etc which were pretty successful. Later ofcourse Yahoo. Failure started coz they platform integration plan didn't work as expected. Lot of talent from the acquisitions left. They still use lot of old tech setup for advertising, web platforms. In summary, they failed in making a single platform from acquisitions they had.

Writing off $5B means a ton of money for Verizon. Right there we can see they already didn’t actually lose half of their investment spend.

Most people’s lunch is being eaten by the big two. Snap had to go with a different ads biz model to not directly compete with the big two.

It doesn’t stop Verizon Media, now Yahoo, from being the 5th or 6th biggest ad[tech] and online ads business. I’m hedging 6th in case there’s some one else between Microsoft and Amazon.

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