Ask HN: How to marketing a generic SaaS for “office” use

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Hi HN,

I made the mistake to build a small SaaS application without a clear target in mind.

Honestly I was just bored and needed something to focus on.

The application https://docutemplate.com let people creates PDFs starting from Google Docs templates and substituting variables.

Nothing fancy nor complicate.

Now the app is ready, but I got no idea how to drive traffic to it.

Any suggestions?

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This is such a specialized app, almost a feature to a larger app, that it's hard to even imagine a target for it. Did you stumble upon a problem in the wild that your app solves? Without a clear understanding of a target, you can't do marketing (and that's assuming there's a market for this). Even something basic like a persona could help you market this app better.

What about creating an addon for Google Docs that integrates with your app? Maybe a freemium offering can help reach customers?

Have you considered selling it on Flippa?

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