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"Salesforce’s point-and-click database editor and drag-and-drop UI builder alone make it much more than a CRM. But when you bolt on other apps and 3rd-party APIs, it gets close to programming without code: a new way to build software."

Seems analogous to Wordpress for building websites, without actually knowing how to build websites, yes/no?

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Absolutely, it's not a perfect analogy but it's a surprisingly good one.

The value is in the sheer size of the ecosystem and the idea of everything being plug and play, even if the reality often necessitates actual code when you get past the happy demo path to your business's weird edge cases.

Yeah, much of the article reads like free advertising for Salesforce.

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