Why not have the government subsidize purchases at the business, if the goal is to have as close to 0 pricing as possible and ensure the business survives regardless of its utility?
People constantly argue for the rights of businesses which pay incredibly poorly, as if that is effecting mom and pop shops which are by and large already closed and gone, and when they were around ended up paying a bit more. Maybe a community is better when there’s a collection of local businesses moving money locally instead of a big nowhere-place off the turnpike paying slave wages and moving money back to corporate HQ? America’s business climate is pretty sick compared to so much of the world.