Don't be so quick to embrace your own ignorance.
37signals.com
37signals.com
Yes, I know it's just a joke, but to me, it's a poor, insulting, and, most of all, an idiotic joke. Perhaps the authors think of themselves as idiots. Why should I read them?
I'd much rather buy from a "For smart people" series. It's a shame no one publishes that.
It's socially acceptable, even desirable, to lack technical skills. Witness the number of people who will happily proclaim they're no good at maths or whatever. Western culture (presently) doesn't value effort or accomplishment - you're supposed to succeed "just for being you", like a reality TV star, pop idol, etc. History will not reward this decadence.
Whenever I start feeling frustrated on some endeavor of mine, I try to pause and remember this principle.
aside: pretty funny how dhh marks trolls in his comments - a dunce hat with 'troll' written on it. Ouch.
The color fading used on HN is a good technique too.