Despite the buzz around cryptocurrency prices, there have been very little new working decentralized consensus algos since 2009. Most alternatives (the shitcoins you're talking about) compromised on decentralization and/or security. Chia has the potential to be a strictly better Bitcoin on almost all points.
(I'm neither an investor, nor a miner, nor do I own any of the coins, I've simply been enthusiastically waiting for its release since it was first announced)